Driven by a passion for effective communication and brand strategy.
Sep 2022 – May 2024
2018 – 2022
Revamped Media Disco’s LinkedIn presence, wrote bi-weekly newsletters, and optimized marketing strategies while ensuring quality content through proofreading and editing.
Contributed to various campaigns, managing projects, crafting content, and promoting UBS’s initiatives to empower women in finance. Increased social media engagement, and organized employee well-being events, boosting morale.
Collaborated with the account team to secure two new clients, managed scheduling, data, and timelines for sales, provided analytics to marketing, and boosted client retention.
Here are some of my works. You can explore more by clicking on them.
I was part of a Media Challenge initiated by one of Brazil’s leading department stores, Lojas Pernambucanas, wherein my group had the responsibility of creating a media plan to launch their digital account. Our project was chosen among the top ones, and I was appointed the role of the copywriter, entrusted with crafting the advertising pieces for the campaign.
In this project, our team selected Shake Shack and devised strategies to enhance its market reach and brand success. My responsibilities encompassed developing strategic recommendations and crafting a comprehensive campaign plan.
In my NYU Digital Marketing course, my team and I created a B2C online store for customizable items. I spearheaded our email marketing strategy, focusing on content and layout to boost engagement and conversions.
In this Consumer Behavior project, my group and I developed a New York-centric dating app addressing user needs and city integration. My responsibilities included crafting the app’s name, slogan, typography, and branding, as well as supporting marketing efforts.
Itaú, a leading Brazilian bank, introduced its neobank, Iti, offering personal accounts with a debit card and mobile management via iPhone or Android. My university was tasked with boosting Iti usage among students, targeting the consumer journey of awareness, trial, and loyalty. My group reached the finals, and I was responsible for crafting the creative concept and marketing initiatives.
In our Managing Products & Brands class at NYU, my group identified a market gap and proposed a product launch to address it. We created a project to launch athleisure wear for expectant mothers, with Lululemon as our brand of choice. I handled the product line and campaign strategy and helped develop the launch video from concept to production.
During my time at NYU, I had the opportunity to work on a project with a group where we were tasked with creating strategic recommendations for a brand to help them expand their business in the future. We decided to focus on Drunk Elephant as the brand of our choice and came up with some effective strategies that we believe can help them achieve their goals.
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